Apple’s latest advertisement for the new iPad Pro has sparked significant controversy and debate online. Released earlier this week, the ad shows a hydraulic press crushing various creative tools like pianos, cameras, books, and even arcade games, ending with the reveal of the new, thinner iPad Pro. While the message intended to highlight the iPad’s capabilities, many viewers found the commercial unsettling.
Critics, including marketing experts and celebrities, have described the ad as tone-deaf. Americus Reed II, a professor at The Wharton School, expressed discomfort with the ad’s message, suggesting it portrayed technology as crushing traditional forms of creativity and joy. This sentiment comes at a time when fears about technology replacing human roles, particularly due to advances in artificial intelligence, are already heightened.
Actor Hugh Grant and filmmaker Justine Bateman were among the high-profile individuals who voiced their concerns on social media. Grant critiqued the ad for representing “the destruction of the human experience” by Silicon Valley, while Bateman saw it as an attack on the arts.
This advertisement marks a departure from Apple’s usual uplifting marketing style. Vann Graves, from Virginia Commonwealth University, contrasted this ad with Apple’s iconic 1984 commercial, which celebrated individual creativity and innovation. He noted that the new commercial seemed to compress all creativity into one device, potentially undermining the diversity of creative expression.
The new iPad Pro, which was showcased earlier this week, features several improvements like a thinner design, a new M4 processor, enhanced storage, and dual OLED panels. Despite these advancements, Apple has experienced a 17% drop in iPad sales in the recent quarter, and this controversial ad might be an attempt to boost interest and demand for their latest product.
wow that sounds scary what if a sea moster got them and there dead
That’s sick bro, also i’m in the titanic rn i’ll let you guys in.
All I did was get some vocab from this
what thats scery and cool
is it a brake down or what.What if they catch rabies
250,000 that is expensive !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.
WOW that is cool but i would not want to be down there
hmmmmmm huant much? also WHAT HAPPENS AFTER THE 4 DAYS!!!!!!?
lets all pray they can be found
Lets all hope they are alright and saved
Guys say RIP in chat
I think that this is very scary and i hope that they will find the people in the submarine!
I think that the people won’t have much hope of survival because they only have a day left
i hope they survive
That would be scary
I hope those people are ok.
That is so interesting and cool!
I heard about this on the new crazy!
This is so interesting!
RIP there dead they are not coming up
oh no i hope they are found and i hope that there arent any childs on there
I wonder if they will be found in time
Oh my what if they perished!
oh no! thats sad along with the titanic
5 people that died from an implode seems sad, but it could be worse. they were lucky it was quick or they might of sufficated to death. but I will point it out, they did know it wasn’t tested and they knew it was a dangerous decision.
My friend was updating me on it last night and it turns out, they imploded. Rest in pieces. I meant rest in peace.