Specsavers has launched a colourful new Bluey glasses range for children in New Zealand and Australia. The collection became available on Thursday 9 July 2026. It includes four frames inspired by Bluey, the popular animated television show.
The frames come in bright colours, including pink, green and Bluey blue. Every pair features artwork of Bluey, while some designs also include her younger sister, Bingo. They are designed to be light, comfortable and strong enough for everyday adventures.
Specsavers says the playful designs could help children feel happy and confident about wearing glasses. The range was created with BBC Studios and Ludo Studio, the company that makes Bluey. Bluey is completely created, written, animated and finished in Brisbane, Australia.
The new frames are available in three colours, with prices starting from a recommended retail price of $299. Two lucky readers will each win a pair of Bluey frames.
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