The new All Blacks jersey for the upcoming World Cup has been unveiled. The new shirt has been designed by a talented French designer named Fey The Wolf. Fey The Wolf is known for his unique use of the color black and his street-style designs. He worked closely with New Zealand Rugby and adidas to create this special kit.
The new jersey pays tribute to the iconic silver fern, a symbol that represents New Zealand. Fey The Wolf and the adidas design team collaborated with current All Blacks players to make sure the jersey was perfect. They incorporated innovative technology to ensure the players can perform at their best on the field.
The jersey features ergonomic side panels to provide a tight fit and extra compression for the upper body. It has a bias cut, which means it’s designed to fit perfectly and provide maximum comfort. The design celebrates both All Blacks culture and the host nation of the 2023 Rugby World Cup, France. The rounded edges found on the fronds in France are interwoven into the silver fern design on the jerseys.
One exciting detail is the fern outline, which is made with a bold single continuous stroke. This symbolizes the idea that players never really own the jersey, but instead protect it and pass it on to the next generation. It represents the continuous line of guardianship. The on-pitch jersey also has an emblem made up of 14 differently sized ferns, representing the diversity and unique experiences of the current squad. The team’s crest completes the emblem, and all the ferns face inward, forming the “USO” mark, a tribute to the special bond between the All Blacks, which means “brother” in Samoan.
The on-field jersey is made using high-performance material that contains at least 89% recycled polyester, showing a commitment to sustainability. If you’re excited to get your own replica jersey, mark your calendars for July 1st when they will be available for purchase.
— All Blacks (@AllBlacks) June 28, 2023