Electric car company Tesla has announced it will stop making its unusual stainless-steel pickup truck, the Cybertruck, after sales fell well short of expectations.
Tesla boss Elon Musk shared the news in a short post online on Friday 6 November 2026, saying production would “wind down” around the middle of 2027. The factory near Austin, Texas, will instead make more of Tesla’s Cybercab — a self-driving robotaxi that doesn’t need a driver at all.
When the Cybertruck was first revealed back in 2019, Musk predicted Tesla would sell 250,000 of them every year. In reality, sales have been much lower — only around 20,237 were sold last year, and sales have kept falling since.
Musk once called the vehicle “a better sports car than a Porsche 911,” and told one interviewer: “I just wanted to make a futuristic battle tank.”
Car expert Armen Hareyan said the unusual-looking truck had still made a big impact, even without huge sales. “Few vehicles in history have generated as much attention,” he said. “The Cybertruck became a cultural symbol.”
Not everyone is ready to say goodbye. Colorado owner Ross Blankenship called the end of production “a sad moment” for Cybertruck fans.
Former Tesla executive Spencer Penn said big, bold ideas don’t always pay off in business. “Some of these bets work and some of these bets don’t,” he said.
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