New Zealanders are now spending over $80 million a month on international online shopping, according to a recent analysis by Dot Loves Data.
This marks a 53% increase in spending with retailers like Shein, Temu, Amazon, and ASOS over the past year. In contrast, local online retailers have seen sales drop by up to 10%, with their monthly earnings totaling just $40 million.
The shift presents both challenges and opportunities for Kiwi businesses. Justin Lester, Director of Dot Loves Data, highlights how some local entrepreneurs are adapting by reselling international products and using models like drop-shipping to reduce risks and costs. Platforms such as KiwiDrop have gained popularity, allowing businesses to sell trending overseas products without holding inventory.
Local businesses are also focusing on creating a unique Kiwi shopping experience. By promoting sustainable practices, offering personalised customer service, and leveraging social media platforms like TikTok and Instagram, they aim to attract customers who value local options. Collaborations with New Zealand influencers and data-driven marketing strategies are helping local retailers compete with international giants.
For many, the key to success lies in blending international trends with Kiwi authenticity and reliability. Businesses that can effectively meet consumer demand while offering a local touch may thrive in this evolving retail landscape.
