Foodstuffs introduces new loyalty programme

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If your family shops at New World, Pak’n’Save or Four Square, there’s a change coming to how you earn rewards.

Foodstuffs, the company that owns all three supermarket chains, has announced a new loyalty programme called Club+. Sign-ups opened this week, and the programme will officially launch on 15 June.

Club+ lets shoppers earn rewards called “Club+ Dollars” when they buy groceries at New World or Four Square. Those dollars can then be spent at any of the three supermarkets, including Pak’n’Save. Members also get access to fuel discounts and special personalised deals.

One reason behind the scheme is that most New Zealanders don’t stick to just one supermarket. Foodstuffs says more than three-quarters of customers regularly shop at more than one store, so Club+ is designed to work across all of them with a single programme.

Pak’n’Save shoppers won’t earn Club+ Dollars when they shop there, but they can still spend any dollars they’ve earned elsewhere. Foodstuffs says this is because Pak’n’Save focuses on keeping prices as low as possible, rather than running a traditional points system.

The new programme also means the end of the New World Clubcard, which will close on 26 July. Foodstuffs says existing Clubcard balances, shopping history and preferences will all be carried across to Club+ automatically, so nothing will be lost.

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Did You Know?

What special rewards can you earn with the new Club+ programme?
With Club+, shoppers can earn 'Club+ Dollars' to spend at any Foodstuffs supermarket!

Vocabulary

Click on the words in the article. See if you can find them all.
  • loyalty Being faithful or supportive to someone or something. A loyalty programme rewards you for shopping regularly.
  • rewards Something given in return for doing something good. You can earn rewards when you shop at the supermarket.
  • discounts A reduction in the price of something. Members get discounts on fuel when they shop.
  • Thinking Question

    How do you think loyalty programs help customers save money?