The Barbie movie has achieved a remarkable feat by earning more than 1 billion dollars worldwide in just 17 days since its release. Studio Warner Brothers coined this achievement as a ‘Barbillion’.
This milestone has set a new record for director Greta Gerwig, making her the first woman to reach such a figure as a solo director. According to Warner Brothers, the summer blockbuster raked in $1.03 billion (£808 million) in ticket sales. This impressive number has been confirmed by media analytics company Comscore.
Margot Robbie, who not only stars as Barbie but also produced the movie, expressed her optimism about reaching this goal during the initial stages of production. She mentioned that she may have slightly oversold the prediction of hitting a billion dollars, but at that point, their focus was on making the movie.
This success signifies the popularity and global appeal of the Barbie movie, making it a significant accomplishment in the world of cinema.
