Singer Zara Larsson has announced that she is hosting a virtual party in Roblox. The party is to celebrate the release of her new album.
Online fans viewing Zara’s ‘Dance Party’ event will be able to watch her perform a selection of songs from her new album Poster Girl: Summer Edition. The event will be filmed at a virtual pink Swedish lake house.
Attendees will also be able to listen to an exclusive interview with Zara, play mini-games, and check out Zara Larsson-inspired merchandise. They will be able to buy items with Robux’s game currency.
Larsson is not the first star to perform online. Rapper Travis Scott gave an ‘Astronomical’ performance at his virtual concert in Fortnite in April 2020. Around 27 million fans tuned in to watch the gig over five shows.