A recent Statistics New Zealand report has highlighted a rise in visitor arrivals by 5 percent, which is linked to strong tourist growth from both the German and American markets.
Emerging markets including Indonesia and Brazil are also performing well, which is thought to be reflective of a major recent marketing push by Tourism New Zealand.
New Zealand’s biggest tourist market, Australia, remains continually solid, as holiday arrivals have risen by 4 percent. But what is interesting to note is the change in the demographic of Chinese visitors. Tourism New Zealand chief executive Kevin Bowler reports that there has been a major shift in the demographic and social class of Chinese tourists. He highlighted how there has been a shift towards higher value Chinese tourists, who spend more of their income within New Zealand and stay longer.
Tourism is a vital aspect of our economy, as it contributes to 7.3 billion worth of our countries Gross Domestic Product.