The importance of ‘Anzac’ to New Zealand is enshrined in law. The use of the term ‘Anzac’ has been protected since 1916. The current Flags, Emblems, and Names Protection Act 1981 (section 17) states says that, ‘The Governor-General may… prohibit, regulate, or control the use in connection with any business, trade, or occupation of the word “Anzac” or of any other word that so closely resembles the word “Anzac” as to be likely to deceive or mislead any person.’
In practice this means that the term ‘Anzac’ cannot be used for any commercial venture. It is also protected under international copyright laws.
We recommend using the term ‘ANZAC’ – with all capitals – only when referring to the specific Corps. For all other uses ‘Anzac’ is preferred. For example, ‘On the Western Front there were two Anzac corps, with New Zealand Division serving in II ANZAC Corps until 1918. New Zealanders who died in war are remembered on Anzac Day.’