Telecom changes name to Spark

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Telecom has officially changed its name to Spark.
On August 8th New Zealand’s largest telecommunications company re-branded itself.
It is estimated that the name change will cost the company around $20 million.
Chief executive of Spark Simon Moutter said the technical transition of the name change was “extremely complex”. He said that aspects such as signs and advertising where not so difficult and would change over time.
Spark is one of the largest companies in New Zealand. They have an average yearly revenue of $4.2 billion, 6600 employees at the middle of last year, and is one of the country’s biggest investors in technology.
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Shem Banbury - Kiwi Kids News Editor

Shem Banbury is the Editor of Kiwi Kids News and is the Deputy Principal at Mount Maunganui Intermediate. In his spare time, he likes to train and compete in triathlons, play cricket and spend time with his family.

15 Responses

Kassanova Begal says:

August 13, 2014 at 10:36 am

why did they change the name?
jhudtjgcgfts says:

August 13, 2014 at 10:46 am

I think they should call it Telecom still
mellons says:

August 13, 2014 at 11:19 am

Why waste 20m dollars to just change a name ?
mellons says:

August 13, 2014 at 11:27 am

Oh no
mellons says:

August 13, 2014 at 11:39 am

What a waist of money
mellons says:

August 13, 2014 at 11:45 am

$20M OMG
mellons says:

August 13, 2014 at 3:54 pm

ridiculous
$20M
OMG
amisfield says:

August 13, 2014 at 5:45 pm

why did they do that?!?!?!?!?!?!?!?!?!?!?!
telecom’s good. spark is….
well now we have to get used to spark. UGH.
stpat says:

August 18, 2014 at 4:36 pm

Cool
Blankbusy says:

August 18, 2014 at 7:56 pm

people complain too much for a name change.. loloolol
Its not ur problem anyway 😛
Tara macrae says:

August 20, 2014 at 10:08 am

I think that they should of left the company name with telecom now they have to pay $20 million.
swagger says:

August 20, 2014 at 10:21 am

OMG $20m what a waist!!! 🙁
veeral (yolo fallen) says:

August 22, 2014 at 10:42 am

i cant see the point of changing there name 🙁
djog says:

August 22, 2014 at 12:10 pm

i want 20 mil
Ronin/tash/Simon says:

August 26, 2014 at 9:20 am

It was always ment to be spark look at their logo It’s a spark.