A small town in Switzerland has bought in a new law banning the use of cameras.
Anyone found using a camera will be fined around $10 NZD.
A spokesperson for the town said that the town is so beautiful it will cause envy and extreme unhappiness for people who see the pictures on social media.
“It is scientifically proven [that] beautiful vacation photos on social media make the viewers unhappy, because they themselves cannot be on the spot,” the tourist office said in statement.
Naturally, the office recommends visiting the village of Bergün to avoid this dreaded FOMO.
Of course, the whole thing is mostly a marketing ploy to attract tourists, and it’s unlikely the fine will actually be enforced, tourism director Marc-Andrea Barandun explained.