A red fleshed kiwifruit is being tested on New Zealanders.
Kiwifruit marketer and exporter Zespri will release 30,000 trays of Zespri Red to customers over the next 5 weeks.
The company said it wanted to know what consumers and retailers thought about the new kiwifruit.
If successful Zespri will look to produce more.
Feedback from the trial would be an important factor in whether it made the fruit more widely available, Mr Parkes said.
Red kiwifruit varieties were already grown in other parts of the world, mainly China.