Ralph Lauren has partnered with the video game Fortnite to introduce a digital clothing and accessories collection within the Fortnite Item Shop.
As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history.
Inspired by the Stadium collection and the Polo Sport line from the ’90s, the brand is releasing two outfits for Fortnite on Saturday and the physical collection was made available on its website on Wednesday.
The collection, which takes inspiration from the aesthetics of game design, will launch in the Fortnite Item Shop on November 5, with a physical apparel collection available for real-world purchase on November 2.
More products are set to launch globally in December.