Pascall Eskimos re-branded as Explorers

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Pascall’s Eskimos lollies have been rebranded as Explorers.

Mondelez New Zealand, the company that makes the lollies, decided to replace the sweets’ derogatory name in the wake of Black Lives Matters protests last year.

These types of lollies have been in New Zealand for 65 years.

Mondelez believe that New Zealanders’ history of expedition and love of the great outdoors, make a great match.

The name “Eskimo” had been commonly used in Alaska to refer to Inuit and Yupik people, but was a colonial term now considered derogatory.

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