An advertisment featuring an animated orangutan that highlights the destruction of rainforests by palm oil growers has been labelled “too political” for the UK.
A UK supermarket chain, Iceland, became the first supermarket chain to remove palm oil from all of its own products earlier this year.
To promote its decision in time for Christmas, the company created an advert which uses animation from Greenpeace and includes the voice of British actress Emma Thompson.
It features an orangutan climbing around a young girl’s bedroom, with the child remarking about the mess the animal was making and wondering where it came from. The video then shows a forest, destroyed and burnt, with the child noting how – like her bedroom was invaded by the animal – its home had been taken over by humans.
The commercial ends by noting 25 orangutans are lost every day, and that until palm oil growers stop destroying rainforests, the oil wouldn’t be used in the supermarkets’ products.