Discounted prices on the breakfast spread Nutella has led to violent scenes in a chain of French supermarkets.
Shoppers have been fighting and jostling to grab a bargain on the sweet spread after Intermarché supermarkets offered a 70 percent discount.
The discount means that price has gone from €4.50 ($7.60) to just €1.40 ($2.40).
Initially customers were respectful, however, police were called when people began fighting and pushing one another.
All of their stock was snapped up within 15 minutes and one customer was given a black eye.
Approximately 365 million kilos of Nutella is consumed every year in 160 countries around the world.
It was created by the Ferrero family in the 1940s in the Piedmont region of Italy, which is famed for its hazelnuts.