Hawera Cinema has had to get tough on people turning up to watch films in their pyjamas, onesies and dirty workboots.
“We have a dress code at Hāwera Cinemas,” the original message read. “It’s simple really, as long as you are appropriately dressed and are wearing clean footwear you are good to go.
“Please no pyjamas, onesies, dressing gowns or dirty gumboots – no matter how cute they are!”
They have now made global news with the likes of BBC and The Guardian picking up of the story.
Hawera is a small town in Taranaki.