New Zealand Rugby (NZR) has announced the All Blacks will have a new sponsor from 2022.
Their new front of jersey sponsor will be manufacturing company, Altrad.
Altrad has agreed to a six-year partnership with the New Zealand rugby Union. The deal also includes NZR’s four other teams in black, the All Blacks Sevens, Black Ferns Sevens, Māori All Blacks and the New Zealand U20s.
The company, which is based in France, is already involved in rugby, with ownership in Montpellier Herault Rugby Club and a major sponsor for the French national rugby teams.
New Zealand is currently sponsored by AIG. They were the All Blacks’ first-ever front of jersey sponsor
The deal is reported to be worth in the region of $170million NZD to the NZR over the span of the agreement.