One of New Zealand most famous recent sayings – nek minnit – is now 10 years ago.
In September 2011 filmmaker Colin Evans was filming skateboarders at the local skateboard park at Fairfield in Dunedin.
During his filming he captured Levi Hawken who said the famous line…
“Left my scooter outside the dairy, nek minnit…”
Various clips of Hawken’s catchphrase were uploaded to the Internet without Hawken’s permission. Between them they have been viewed millions of time.
It is estimated that those videos would have earned more than $10,000 in advertising on the clip.
The video is uniquely embedded in New Zealand street culture.