The annual Munch Food Awards has compiled a list of what they perceive to be the “Beneficial” and “Not-so-Beneficial” products and marketing campaigns within the New Zealand Kid’s food industry. The Munch Awards were established last year with the aim to raise awareness surrounding foods that are best for children to consume. To establish the winner’s parents were asked to make nominations in different categories over a three week period, followed by three weeks of online voting.
Taking out the Supreme Award for 2014 was the Weet-bix TRYathlon, which also took out the award for the Best Kids Food Marketing Campaign. This is because it urges children to eat a substantial and healthy breakfast as well as get involved in sport and activity by participating in local triathlons.
Taking out the Worst Kids Food marketing campaign was McDonalds for its Happy Meals. The issue Munch sees with Happy Meals is the link of how they reward a child with a toy when they make a relatively unhealthy choice to buy a burger. Coca-Cola also won the Worst Kids Food Product award, however they hit back at the award runners saying that they are particularly careful in marketing their drinks to children.
Other Award Winners Included: Supreme Award: Weet-Bix TRYathlon Best Kids Food Marketing Campaign: Weet-Bix TRYathlon Best Kids Food Product: Copy Kids DVD Best Kids Food Blog: Better Snacks Best Kids Menu: Picnic Cafe in Wellington Best Kids Kitchen Product: Mum2mum Bibs Worst Kids Food Marketing Campaign: McDonald’s Worst Kids Food Product: Coca-Cola