New research has found that junk food advertising is mainly targeted at children.
The study covered eight days and three channels of New Zealand television. In that time they analysed over 10,000 advertisements, of which about 1800 were for food.
Over two thirds of the food ads were for products which, under World Health Organisation standards, should not be marketed to children.
Nearly 90 percent of them were shown during children’s peak viewing times.
It found one third of unhealthy food advertisements included a promotional character and one third contained a premium offer, like a give-away.
The research was published in the Public Health Nutrition journal.