The government has announced that it will launch a $3million anti-litter campaign.
The money will be spent on a national campaign which includes the development of educational materials and surveys.
This new initiative was announced by Environment Minister, Nick Smith. He said the harm from litter was not just aesthetic but plastic, paper and cans also damaged waterways and wildlife.
He said litter was a risk to New Zealand’s clean green brand.
In 2015 the first litter survey was completed in New Zealand. The survey found an average of 32.0 items of litter per 1,000 m2 surveyed. Industrial areas and arterial roads contained the highest number of litter items whereas car parks and waterside walkways contained the least.