A global survey of communication during Covid-19 has put NEw Zealand at the top.
A survey by Stickybeak found that New Zealand was selected more than any other country as the most impressive response to the virus.
New Zealand received just over 20% of votes among the 289 respondents in the PR industry. this was ahead of Germany on 16.5% and Singapore on 9%. The next most common answer, on 5%, was “none”.
At the bottom of the pile was the United States, which received less than 3% of votes.
At the other end of the sacale, when PR professionals were asked which government’s communications efforts they were least impressed by, the US was way out in front. It had 60% of respondents agreeing it was the most disappointing effort. Next in line was Britain on 12% and China, where the virus originated, on 7%.
According to data, 31% of respondents were from North America, 24% from Asia, 20% from Europe and 12% from the UK.