Burger King has announced that it will stop selling toys with its kids meals and will cease advertising to children on television.
The move will make Burger King the first burger chain in New Zealand to drop toys from its kids menu, chief executive said.
CEO John Hunter said that we no longer feel it is relevant to include and advertise a plastic toy as part of our kids meal options,” he said.
The chain will stop selling toys at all 82 of its outlets nationwide.
Hunter said the move was Burger King’s second major initiative to help customers make healthier choices.
Last year, it became the first major burger chain in New Zealand to display the energy content of menu items on menu boards.