All Blacks unveil World Cup jersey

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The All Blacks jersey for this year’s World Cup has been unveiled.

The jersey pays respect to both Maori and Japanese cultures.

Designed by company Y-3, it is a collaboration label between Adidas and legendary Japanese designer Yohji Yamamoto.

Yohji Yamamoto, who is world renowned for his striking, avant-garde designs, said “We wanted to create a jersey that brought together the Japanese and Maori cultures.”

The design has hand-drawn koru and fern motifs in a celebration of Maori culture.

New Zealand Rugby’s Kaihautu said: “The fern design represents the legacy of those players who have worn the jersey in the past, while the unfurling koru represents the younger players coming through – the All Blacks of the future.

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