Air New Zealand is trying to trademark Kia Ora

Air New Zealand has announced that it is attempting to trademark Kia Ora.

Intellectual Property Office of New Zealand said the airline applied in May to trademark the image showing the greeting. It is also the name of its in-flight magazine.

The Māori Council has said it would take the airline to court if it goes ahead with the trademark move.

Intellectual property experts said the request was unlikely to be approved because the words were a common greeting.

Air New Zealand said the trademark application was about protecting the company’s logo, and they had “huge respect” for the Māori language.

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felix
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felix

WoW! That is caring, Air all blacks.

Anonymous
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Anonymous

Now THAT… is weird!?!?

Anonymous
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Anonymous

Kia ora is for everyone. That is outrageous

john
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john

That’s interesting.

Anonymous
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Anonymous

Nice

Anonymous
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Anonymous

They shouldn’t just trade mark something that isn’t even theres. They just used it and said it was theirs

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