Weet-bix has become one of the hottest products on the market in China.
That’s right, the humble Weet-bix is the next big thing in China.
Boxes of Sanitarium’s most popular breakfast product, which go for between five and six dollars in New Zealand supermarkets are being sold for upwards of $50 by local exporters on Chinese social media sites.
So how did the familiar, high-fibre, edible bricks of wheat become popular?
It was the celebrity endorsement that sparked the huge spike in demand, resulting in sellers being able to massively up their costs.
A popular Chinese drama featured the product, sending demand soaring.
Though Weet-Bix is at the moment selling for up to 10 times its shelf price online, experts believe the market will soon level out.
24 Responses
Rip off!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! >=-O
Wow it is crazy that Weet-bix cost so much in China
Oh my gosh that is a lot of money for one box of weetbix
wow 50 dollars
For Weet-bix!? Really?
weet bix 50$ wow
what ???????????
RIP OFF!! CHINA COMPLANE I WOULD
Wow just wow.
Wow, that’s a lot for a box of Weet-Bix. But they are really good! 😀
YES! This is so good. Do you know how much this would mean to us, as a country? HEAPS!!! Now hopefully, NZ’s financial economy can go from about a 3.2% rate to a 7.6% rate. With this amount of money coming in from china, NZ can do so many AWESOME things!!!!
what a tasty bargain that is XD
everything over there is expensive plus there was just a tornado over there!
Too expensive for Weetbix.
this is crazy
Now thats what I call great advertising skills. Being out there on the market is like being on a battlefield. You see a chance? You take it.
Why would they do that.
That is so expensive that should not be happening!
rip of
WOW! How facinating! How could weet-bix be so popular in China?!
I LOVE WEET-BIX It is so YUMMY!!!
It’s just Weetbix, sure it’s healthy but still, wow.
wow that’s expensive!.
thats cool